Category Archives: Mobile Search

Driving inbound calls from Mobile Search

Our friends at RingRevenue put out a great white paper explaining the benefits of pay per call campaigns and tracking mobile search efforts. Please check out their press release and get the white paper! It is full of helpful information … Continue reading

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Mobile app content vs. mobile browser content

ComScore released some interesting data on the use of mobile apps and mobile browsers by smartphone owners. Smartphone browser use has grown by 111 percent in the last year, and mobile app use has increase by 112 percent in the … Continue reading

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Why do people search on their mobile phone?

More from “The Mobile Movement Study” by Google and OTX MediaCT. What causes people to reach for their mobile phones to perform a search? Knowing this can help advertisers and publisher figure where to put ads, what keywords to use, … Continue reading

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Exciting news for the mobile space!

“The Mobile Movement Study” released by Google in partnership with OTX MediaCT in April 2011 contains so much exciting information about the mobile industry and where it is headed. One really exciting tidbit was the fact that 82 percent of … Continue reading

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Why mobile search marketing?

I came across an article on SearchEngineWatch.com that discussed mobile search marketing and how to be successful in it. The article further proves the importance of mobile marketing and its growth. I thought I would share some of these exciting … Continue reading

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