Monthly Archives: June 2011

Long time, no blog

Hi all.  It’s been a while.  In fact, this is my first blog post in a couple weeks.  I’m not narcissistic enough to apologize for the lapse; it’s unlikely that anyone other than Amy and I noticed my literary hiatus.  … Continue reading

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Mobile app content vs. mobile browser content

ComScore released some interesting data on the use of mobile apps and mobile browsers by smartphone owners. Smartphone browser use has grown by 111 percent in the last year, and mobile app use has increase by 112 percent in the … Continue reading

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Still recovering from Bonnaroo

So I just got back from Bonnaroo on Tuesday, and I am still recovering from the sun, heat, and massive amounts of dirt and dust that went into my nose and lungs. It’s kind of hard to get back into … Continue reading

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MobileLeads and relationship management

At MobileLeads, it is our mission to leverage technology and marketing savvy to the material benefit of our clients.  In order to accomplish this mission, we occasionally contract with third party software vendors.  This allows us to move quickly, bringing … Continue reading

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9 weeks feels good!

As of today, MobileLeads is 9 weeks old. Thus far, I’m just blown away by the efforts of this team, as well as those of the incredible publishers and advertisers we’ve quickly come to know as partners. The company is … Continue reading

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Why do people search on their mobile phone?

More from “The Mobile Movement Study” by Google and OTX MediaCT. What causes people to reach for their mobile phones to perform a search? Knowing this can help advertisers and publisher figure where to put ads, what keywords to use, … Continue reading

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May Wrap Up

Well folks, we’ve got another month under our belts.  That makes us 8 weeks old.  This post won’t be the swooning love letter that April’s wrap-up became, but that’s not because May didn’t rock.  It did; I promise.  Here are … Continue reading

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